BASE ABA Program
BASE (Behavior Analytic Services and Education) is a CSU-affiliated clinical program that provides behavior analytic services to children and families while training graduate students in applied behavior analysis (ABA). I was tasked with creating full brand identity that balances clinical professionalism, academic credibility, and family-centered care. The logo features clean, geometric shapes that subtly reference building blocks, structured learning, progress, and growth. Deliverables include primary and secondary logos, color palette, typography, business collateral, and sample mock-ups for signage and social media materials.